Fortunately, they were (though they don't know it). I found the same wreath at Land's End for $59. Better. But still highly overpriced.
To my pleasant surprise, Costco also carries this particular wreath. Only theirs is slightly bigger. Costco's price? $34. Now that's fair.
Why am I disappointed every time I see this sort of price gouging in commercialism? I know I should expect it, but it really does make me sad.